The way the Cheetos advert has consistently kept the message and the idea of the ad campaign is by keeping the same slogan " unleash your flamin hot" in their ads such as, posters, billboard, tv ad.
They have kept their consistent slogan which allows the viewers to understand that the advert is about the hot Cheetos crisps. This being consistent in the ad is very important as when people keep seeing it they will remember that they have seen this in print and in a video form of the advert as well as it being on billboards for everyone to see.
They have also maintained to keep the image of the crisp packet in each of the ads, as you can see in the video, they have a packet of Cheeto's along with the billboard advertisements. Keeping the images consistent will increase the general reach of the product and will allow people outside the target audience to be reached. This also allows the ad campaign to promote a specific lifestyle or trend and these crisps may become a trend to try if more people are viewing it everywhere.
The colour scheme for this advertisement has stayed the same as they have kept the colour scheme to more green, orange and red but as they have been doing a collab with Doritos they have kept the blue colour and packaging the same. They have kept it consistent so they can influence the consumers feelings and their thoughts about the product being advertised as consumers always tend to draw their attention to the colours rather than the words and images that have been kept on the advert. Having these consistent colours will allow the ad campaign to increase the attention to advertising and the influence of the product.
1) with the questions that I got asked from my audience was " how does this stand out from the other past adverts that twirl have made" this was a very frequent question asked and I think that my advert and print would stand out from the rest and what I answered is that I'm bringing a game that everyone is popular with into the advert will will allow people to focus on the game swell as chocolate.
2) Another question that I got asked was what would my slogan be because at the time I didn't have one but I had "terrifically twirly and scrumptiously swirly" in my head so I think id make that mu slogan as it rhymes and it will be remembered.
3) when i did my presentation I kept looking out of the door and not the audience which I need to work on because if I am presenting my attention should be on the audience making sure that they are engaged to what I ma saying and showing them as this will tell me if they like my idea or not.
4) The next time I present any type of work I will make sure I add less words so that it is me mainly talking instead of the audience needing to read more than listen to me because I feel like less words on powerpoint and more vocals is important to grab peoples attention.
5) Speaking louder and more clear is what I need to work on as well as trying to use the word "LIKE"as much as I did in the video because then it seems like I don't know what I'm saying and I'm not prepared.
6) some of the slides had too much information and text so what I should have done is made more slides and spread the information onto different slides and make sure that it doesn't look so crowded.
7) I should add more images instead of text so then when speaking I know I don't have to keep looking back to read what I wrote I can just look at the fixtures and allow myself to remember what it is that I needed to say.
5) how do you think your actors did in the advert?
Mayzi said that she understood and knew what was happening in the advert and that she could tell i was trying to advertise the cadbury chocolate. However she did suggest that there should be more communication and emotion being shown within the characters so that the audience can tell that they are having fun during this. To make sure this solution gets fixed i can try to record some clips again or crop it out and not have their face showing and replace it with upbeat music just so the audience know this is a fun game thst they are playing. Mayzi also said the way everything was laid out onto the tables and how the chocolates were clearly unwrapped allowing the camera to pick up its logo so the audience watching can see it’s twirl chocolate.
Jalilah said she understood the advert because of how the whole advert was mainly focused on twirl chocolate even at the beginning she liked how the small edits of it were made when i zoomed in and out. However she did say I could have made shorter clips for the less convenient clips in my advert because for the twirl close up I recorded it for a bit too long which was unnecessary , so what I can do to improve this would be to make the clips shorter on final cut pro so then its more efficient and the audience get to see the main part of the advert instead of the packaging.
Khairun said the same thing as mayzi and also did suggest that they show more emotion because she said she looked a little grumpy so what we can do is re do it and record it again and make sure everyone looks more happier.
For my initial idea I picked the Twirl idea, and I will be doing one print and one YouTube advert which I will need a group of people for as they will be playing Jenga with the actual game or they will use the twirl chocolate for them to use. The reason on why I chose this idea was because I would only need chocolates for this and I wouldn't need anything else. The children would love to buy it as they see that you can play a game out of it and have fun at the same time. Getting extra equipment wont be necessary as all I will need is Twirl chocolate. I
I have chosen the chocolate Twirl because I am a big fan of this chocolate as I love the airy texture to this chocolate and when you eat it its not too thick its just got the perfect texture to it.
Twirl was introduced by Cadbury UK as a single bar in the early 1970's and they repackaged it in 1984 as a twin bar. Twirl was invented in Dublin by Cadbury Ireland even though it was still produced in the UK it was marketed internationally since 1990 and now has become one of the best selling chocolate bars that Cadburys sell. The first launch of twirl was in 1985 as a single - finger bar until two years later they released the twin finger bar.
Here is what twirl used to look like in 1990 to early 2000's
Here is what Twirl looks like now:
This chocolate would be towards an audience who are ages between 10 and above as we dont recommend young children to be eating chocolates as much. This would really be beneficial for those who are looking for a quick snack to have or a little treat for themselves when they aren’t looking for something that filling for them. The packaging looks really different in the 1970 as the writing was really close up onto the wrapper.
Now the packaging has a really nice dark purple with the right amounts of space within the top and bottom and has the actual twirl chocolate on the wrapper.
Now the packaging has the TWIRL title a bit smaller and in the middle and has the picture of the chocolate bar that’s inside. The wrapper is darker with nice gold typography written “cadbury”
This advertisement is very special in its own way as it’s got a really nice way of selling its product as they are using an old school vibe to sell this as this advert was made 16 years ago. This advert is really nice as it shows a girl and a boy on the phone and the boy is so caught up on the phone he doesn’t realise till a few seconds later that this girl has eaten one of his chocolates. So he cuts the phone and goes with the girl and the slogan for this advert 16 years ago was “you can’t top the taste of a twirl” For the call of action there was no links or email or even phone number for the customers to call or find out about this chocolate however this is very understandable because this was made 16 years ago and i’m sure they didn’t have any idea of what social media was or how it was working.
The idea that I have chosen to go with is this Twirl idea where there is a group of friends/family who play jenga with twirls and whoever loses and tips the whole tower down means that everyone else gets a chocolate but them and this makes it interesting as Twirl is such a popular chocolate everyone wants to have a bite out of it.
Before doing CTEC media I had absolutely no clue about how to use a camera let alone talk about it, I had no idea how to change the settings on the camera or how to take proper clear pictures. I would go to the lessons with no skill whatsoever to help me. However now I have a full understanding on all the skills and techniques that I need to make sure my work is at its best and this was all due to me taking media and exploring something I thought I would never see myself doing. Knowing that I'm still nowhere near being a professional and that I still have areas of improvement I still have a lot to learn as I go along the way. I have learnt how to create radio adverts, TV idents and how to edit short clips and make it look cinematic. Media is not the only subject where I learned about production and planning, doing CTEC IT has also helped me to develop a lot of planning skills as I have made planning documents for clients for a website making project which was done in Unit 9, In Unit 13 I was asked to plan a presentation video for a specific brand/company of my choice and that took a lot of planning such as creating; questionnaires, surveys and reports to help me gather my important information.
My experience of planning and production for a client was done through out a variety of units such as - Unit 14/16, Unit 3/22 and Unit 15.
What I have learned through these units are:
SWOT analysis
Script planning
Location recce
Shooting script
Creating story boards
Production logs
Task allocation
Mood Boards
Release forms
Animatics
Budgeting
Editing
Risk assessment
Potential client questions
Voice overs
Focus groups
Audience feedback
Creating short films
Radio adverts
Tv idents
I have used these skills and ideas all across the production work for the projects I had to create. One important thing that stuck out to me was in Unit 15 when I created an ident for ITV2, I made a Love Island related advert which was really fun to make, I had to make an advert that plays straight after the show or in between the breaks and it had to be so the audience are keen to continue watching their show. First I created a plan of all the ideas that I had in mind and then started to film which was then followed by a rushes log where I had to put in all the clips and then see which ones I keep and the ones I delete. Even though I was very happy with the way my ident turned out I still think I had areas I could have focused on such as:
Deadlines - I would usually finish a couple days after the deadline
Distractions - easily getting my attention taken away from work by small things
Feeling like its not good enough - Need to understand as long as I did my best that's enough
determination/encouragement - I need to be able to have the motivation to do the task and be determined to get it done to its full potential.
As long as I can focus on these aspects I think I will be able to improve a lot and make many changes that could benefit me in the future. However I also have areas where I think its important that I improve on immediately and these are things such as:
Planning - sometimes my planning isn't up to its full potential and can be very hard to follow.
Deadlines - Again I need to focus on handing work in on time.
Editing - I am not a pro, however I know that I can do better than what I do now.
Script Writing - Not really confident on writing scripts
Cinematography - Still have areas to learn on how to properly create good clips/pictures
Confidence - sometimes I get a bit shy and wouldn't put myself out there or put my ideas out there like I should
Although there is a lot of space for improvement, I think that my knowledge and ability for production and planning is pretty strong.
The audience are those who are interested in Cheeto crisp and Doritos and this is meant for catching the younger audience with the packaging design with the Cheetah and the Doritos flaming hot effect. Making sure that the audience is attracted to the advertising campaigns there will be items that will attract the younger audience or even the wider target audience. Having images or even text that will be appealing to the audience will be able to catch the eye of the audience or even the wider target audience and having a big audience means that the company will be able to sell more to make a bigger profit. The advantage of this advertising campaign especially for this audience is that Cheeto advertisements are usually on YouTube and on TV so this makes it easier for the audience to watch it or skip through it if they like. Making a print advert is also an advantage because you can place them around anywhere you like so in shops, supermarkets etc and this will get around to those who don’t even like crisps like these to see it. A disadvantage of this advert would be if they advertise it on the radio or put it in music apps and this is because not a lot of young people and teenagers listen to the radio and if an ad like that comes up while they are listening to music everyone will usually skip it to get back to listening, alongside that not a lot of people will be able to picture what it is that they are trying to sell.
Conventions
Mostly all adverts will contain a slogan just like Cheetos “it’s not easy being cheesy”. I will need to include a logo or a slogan in my work so that the audience will remember it if they hear or see it anywhere. I will also need some actors for a voice over as well as acting out if needed in my work. There will be a voice over throughout the advert as well as having appropriate song/ music in the background and it will have the slogan or logo in different parts of the advert and there will be a big finale in the end of my advert with the slogan.
Industry requirements
The campaign I will be producing and advert on will be Cadbury Chocolate, as this is a British company owned by Mondelez and is the world's 2nd confectionery brand. This company was manufactured in 1831 by John Cadbury as he decided to start producing on a commercial scale. https://www.cadbury.co.uk/our-story. An advantage of Cadbury chocolate brand is their unique taste and this has always been their selling point, alongside their high-quality ingredients to create their signature rich and creamy chocolate taste. https://www.studysmarter.co.uk/explanations/business-studies/business-case-studies/swot-analysis-of-cadbury/. The weakness with working in Cadbury is their limited product range even though customers enjoy their products the company could expand into making new products. One regulatory issue is that they will need to keep documents of people that work there and that they have been given permission to get involved. Making sure that their packaging and their slogan is their own is another important issue that will need to be looked at because if they are copying another brand they will be banned and shut down for stealing someone else’s idea and this also goes under copyright.
Mediums
The mediums that I will be doing is a poster and a YouTube video. On the video I will have an interesting storyline to grab the audience's attention and to make sure that they remember it. For the poster I will have a range of images and phrases to create it very eye catching, I will use adventure with a bit of humour in the genre idea of my advertisement as this will keep them engaged and allow them to want to know more and buy the chocolate as it will make them have the urge to buy Cadbury chocolate product.
So the aim of this hot Cheeto flaming crisp advert is to gain awareness of their product as they have now also made a Doritos version of their crisps and to increase sales on their brands because Cheetos are originally from San Antonio Texas so the fact that they have now bought it in the UK is really becoming popular so they advertise this to introduce a new product to the market. At 0:05 seconds the Doritos crisp falls down from the sky along with the original Cheetos packet and there a sloth who creeps down the tree to grab a piece and while that happens there's also a deer who spots the crisps and eats it with the sloth. Here are the screen grabs of each stage.The Hot flaming cheetos advert target audience is mainly aimed towards youth and children as this is a snack associated food. The hot cheetos advert isnt really aimed at a specific gender as this is a food everyone is able to eat this snack, they have joined doritos to create a new type of crisps for everyone. Flamin' hots road to the final ad was paved with teasers to keep the audience guessing. They have achieved this aim by being able to include animals in the advert so it shows that theres no specific audience for a crisp packet advert.
The aim of this cheetos flaming super bowl bill board ad is to increase sales as they have a popular artist "megan thee stallion" as shes a very popular singer and as we can see shes holding the cheetos crisp packet which tells the audience what crisp it is and she also vhas the doritos crisp next to her wh
In this advert the product is the Hot Cheetos flaming crisps. The Flamin’ hot super bowl Cheetos ad was made a year ago on the 1st of February 2022, so this means that this advert would have been shown in Tv ads, social media as well as being on the billboard for everyone to see. There is two parts to this advert as one of them has Megan Thee stallion in it and this one that is linked above is the one with only animals who speak to each other. This advert is made for those who enjoy eating Cheetos as well as Doritos as they have combined this ad with Doritos crisps to create a whole new product to enter the market.
The aim of this YouTube Cheetos ad is to allow people to see the awareness of their brand and the products that they create. In 0:16 seconds of the ad we can see the different animals trying to go near the two packets of crisps that have fallen on to the ground, they have their crisp packet brands showing very clearly so the audience can see what brand of crisps these are and what new flavours they have created. Hot Cheetos and Doritos target audience is mostly for the young adults and children as this is a food associated advert for the people to see. This ad achieved the aim by using the animals in the advert to have a friendly conversation with each other as they each try a bit of the Cheetos and Doritos crisps that has fallen and opened on the ground. They add a few sound effects just to keep the audience engaged so they don’t get bored from watching.
These adverts approach this year was noteworthy in being virtually market less, meaning that snapchat users can scan anywhere on the ad at any time to access their crunch pop remix reward. This Cheetos advert also has celebrity endorsement as they have many adverts will celebrities, for example Cheetos ad with Megan Thee Stallion and Charlie Puth in one ad and they have conversations and while eating the Cheetos crisp. This adverts representation is to individual people as they are trying to reach the individuals who like the crisps so they are aware that a new crisp has entered the market, and this helps sell the product because the brand would want something that reaches the right audiences and the right group so that their brand is gaining profit and gets noticed a lot.
For this ad campaign their videos response was to target an audience as using this video technique helps to utilise the whole advert to deliver a message for those who like to eat Cheetos. Having this video online allows there to be a website address which will be available for anyone to see if people are sharing it around as well as it appearing on social media. The expected reactions that the company will most likely get people to go out and buy their product as this will be in many different shops for everyone to have a try of it.
The two legal and ethical issues are copyright and violence behaviour and language, this means that there should be no copyright music from another person or songwriter unless you have their permission by them signing a form which confirms the use of their product. In this advert at 0:32 they have the animals making sounds to act as music for this commercial and from 0:36 onwards they just have the animals speaking and making sounds.
This advert has stayed within the ASA guidelines by following the rules of the advert that should contain nothing that is , mental, moral or has social harm to those who are watching and are under 18 and they should take care to avoid any offence to any age groups, gender, race etc. In this advert the animals are just enjoying their time eating the crisps and having fun so they aren't breaking ASA guidelines as there isn't any violence. This advert could be breached it they included the Cheetah on the advert and did something harmful with it then they would have been banned or fined because this is not morally right.
This advert key message is that everything is better with a little bit of cheese in their life along with their added spice.
At 0:35 you can see this alligator who’s just had a piece of the Doritos crisp, and it looks like it’s enjoying the crisp a lot because when we all try out new crisps, we all get hyped up when we can taste it and it tastes really nice so with the alligator has tasted the crisp and he likes it a lot. This key message is really effective in selling these two Cheetos Superbowl products because if the advert can’t make the product look nice and interesting for the customers to engage in then no one will buy their product as it will look boring and they want an advert that makes people attracted to their product and makes them want it even more, so they crave it a lot,
The aim of this Cheetos billboard is to increase in sales of the product. They have their brand animal which is a cheetah as this relates to their brand “Cheetos” and every time they make a commercial advert this cheetah is always in it, or it’ll be on the Cheetos crisp packaging. Usually, people who eat Cheetos like the flavour and seasoning that they add, and Cheetos are also known to be a very spicy flavoured crisp, so this just helps get across to the right type of audience. Along with this the cheetah on the packaging gets the audience's attention to see what the crisp is all about. They have achieved this sim by also joining up with Doritos to come and create a whole new flavour together and this also will increase brand sales because Cheetos and Doritos are two different types of crisps so this will catch the audience to see that the two crisp brands have joined up together in order to come up with a whole knee product for everyone to try out.
The key message that Cheetos are trying to give out relates to their slogan which is “it’s not easy being cheesy" and what this slogan is trying to say is you can never have enough cheese in your crisps and Cheetos will make your crisps extra cheesy.
This billboard has achieved the aim to increase sales of the product because when people see a billboard it's not really hard to miss them as they are big and usually have bold and bright colours on them. Cheetos have achieved to make it look outstanding with their bright yellow and orange colour along with them adding red and some say when people see the colour red, they get really hungry so this will benefit the business in a way if people get hungry then they will most likely would want to try out this crisp.
This billboard adverts approach was to gather an audience so they can have a taste of what this crisp is and what is so special about this. The billboard would usually go near food places just so when the audience go to their food places, they can see this on the way just so it catches their eye, and they may want to try it. This is evident to the Cheetos flaming hot Superbowl advert as their aim is to increase sales, gain a wider audience and gain product awareness.
For this advert it would be best scheduled during the daytime because this is a snack advert and advertising it during the nigh time will not make sense as we all eat snack during the day especially near to the afternoon, this is the same concept for the area as I liked how the advert was set in the jungle during the daytime which really helped the whole brand as Cheetos has a Cheetah on their packaging so making it in the jungle was appropriate for this ad. This billboard would be best located near the groceries stores and near some corner shops that sell these crisps making it easier for everyone to go and buy.
This print advert billboard response mechanism is very similar to having the youtube video advert however the only difference is that you can't put the physical billboard onto social media you can take pictures of it and show it on social media like snapchat and instagram. Billboards will often bring a shocked reaction to those who go past it and haven't got a clue about them as well as making customers go out to by the product once again. This is beneficial to the company because its better to have different ways to advertise your product to make sure that it reaches further than your main target audience.
The legal and ethical issues that could affect this billboard would be the way they present the Cheetah on the billboard as they will need to make sue they don't make the animal do any harmful or morally wrong actions on it so then no one gets offended.They will also need to make sure that there aren't any harmful or offensive words being used in the billboard that could offend a certain race or target audience of people.
This stays within the ASA guidelines as they have made the billboard friendly for those under 18 as they haven't added any violence or inappropriate actions inside the advert as all you see in the video and billboard is animals eating the crisp and running around enjoying their time and getting excited for the new release of the crisps.The ad could possibly breach the guidelines if they had the animals saying or singing inappropriate things and on the billboard if the cheetah was wearing inaapropriate clothes with bad and offensive slur in the background.
Netflix campaign:
In this advert the product is the Netflix app and what this is, is an app that people use to watch movies and films on by paying a certain amount each month. This ad was made in April 2021 and this advert would appear on YouTube videos as a short break while they're watching as well as being able to find this ad playing on TV when they have a new film out and its available on Netflix then they will show everyone to let them know that they can also watch it on the app instead of paying online to buy the film. This advert is created worldwide for those who use Netflix and would be interested in these.
The aim of this Netflix advert is to show the audience that they have a worldwide app which allows the users watch and also engages the audience through social media such as "Facebook, Instagram and LinkedIn. Netflix advertises and offers deals so they can gain high attraction customers and enhance its customer base. The target audience for Netflix is located worldwide in around 190 countries, the typical age of Netflix users is in the younger adult age bracket, a member of Gen Z or millennials, and with a lower income range of $25 - 50K. There are more female Netflix viewers than male, but only just 52% female to 48% male. Netflix advert approaches celebrity endorsement in some of their films as they have actors such as Zendeya and Katie whoo both play in a lot of movies and everyone knows who they are.
This advert would be best if the time was past 12pm because some kids would watch films during the afternoon in the holiday and they will watch after school too and for adults they would watch it after work which sometime tend to be late. The reason why I said past 12pm was because everyone will be awake as there could be no school or work for those people.
This ad response mechanism is social media because around 0:10 seconds and onwards you see the two kids picking up the remote to pick something to watch. The expected reaction from this would be to get on the app to find out more information or even find more films to watch on it and this could also change lifestyles for many people who are tired of not being able to watch something nice.
This adverts key message is bringing everyone closer by watching Netflix movies together and discovering new films and series that appear on the app. Netflix achieves this aim by rather than putting all their eggs in one basket they concerted on putting effort on several different types of channels to guarantee maximum audience engagement, they have also achieved this by using social medial correctly, For example.
Snapchat: netflix paid for an interactive ad, offering snapchat users an augmented reality experience where they could explore Joyce Boyers house with the creepy Christmas lights.
. So, what they are trying to do is create a sort of aspiration towards Netflix so that the audience are willing to pay a certain amount monthly depending on who will be watching. This approach is evident to the advert because without being able to aspire your audience there's no point in advertising an app that you tell people certain films will be on it and then the film doesn't even appear on the app.
The legal and ethical issues that could affect this Netflix billboard would be faking the images on the billboard and photoshopping them to make them look different to the original image as nowadays people will do anything to exaggerate an image. They need to make sure that the images and text used are not different and that they have also asked for permission from the person/actor who will be on the billboard. Making sure that there is no offensive content on the billboard otherwise it will offend others and they could get banned.
This advert stays within the ASA guidelines by not breaking their special trust with their audience who are under 18 as they keep it PG and appropriate for all ages. From 0:15 of the advert on youtube they are not breaking the guidelines of keeping it age appropriate for those who are under 18. This is important because if they add explicit content or offensive then they will have their advert taken down immediately and will be banned from the show they have chosen to advertise. Advertisers are not allowed to include content that will easily influence bad behaviour upon kids and teenagers health and safety. This ad could breach guidelines if say for example if the adults are arguing over the remote or what to watch and they start throwing things around and swearing this could encourage the younger generation to influence this behaviour upon themselves and the company could get banned and shutdown.
This advert can be towards a lot of people such as certain social groups, individual people, and this app is also good for wanting to know about some issues that happen around the world. This is because Netflix is a worldwide app, so it's meant for everyone who likes to watch a lot of films. Below is a popular Netflix series that was going viral in the UK as well as in different countries and this show is called "Ginny and Georgia" and this show has got over 19.2 million views which is A LOT of people who have watched this. This has a lot of views because everyone had liked season one of the shows so when they announced season 2 came out on 5th January everyone was so happy to finally have another season.
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