History of Cadbury

History of Cadburys Twirl:

 I have chosen the chocolate Twirl because I am a big fan of this chocolate as I love the airy texture to this chocolate and when you eat it its not too thick  its just got the perfect texture to it.

Twirl was introduced by Cadbury UK as a single bar in the early 1970's and they repackaged it in 1984 as a twin bar. Twirl was invented in Dublin by Cadbury Ireland even though it was still produced in the UK it was marketed internationally since 1990 and now has become one of the best selling chocolate bars that Cadburys sell. The first launch of twirl was in 1985 as a single - finger bar until two years later they released the twin finger bar.

Here is what twirl used to look like in 1990 to early 2000's

 

Here is what Twirl looks like now: 

This chocolate would be towards an audience who are ages between 10 and above as we dont recommend young children to be eating chocolates as much. This would really be beneficial for those who are looking for a quick snack to have or a little treat for themselves when they aren’t looking for something that filling for them. The packaging looks really different in the 1970 as the writing was really close up onto the wrapper. 

 

Now the packaging has a really nice dark purple with the right amounts of space within the top and bottom and has the actual twirl chocolate on the wrapper.

Now the packaging has the TWIRL title a bit smaller and in the middle and has the picture of the chocolate bar that’s inside. The wrapper is darker with nice gold typography written “cadbury”

https://youtu.be/WM-WrteuL24

This advertisement is very special in its own way as it’s got a really nice way of selling its product as they are using an old school vibe to sell this as this advert was made 16 years ago. This advert is really nice as it shows a girl and a boy on the phone and the boy is so caught up on the phone he doesn’t realise till a few seconds later that this girl has eaten one of his chocolates. So he cuts the phone and goes with the girl and the slogan for this advert 16 years ago was “you can’t top the taste of a twirl” For the call of action there was no links or email or even phone number for the customers to call or find out about this chocolate however this is very understandable because this was made 16 years ago and i’m sure they didn’t have any idea of what social media was or how it was working.

The idea that I have chosen to go with is this Twirl idea where there is a group of friends/family who play jenga with twirls and whoever loses and tips the whole tower down means that everyone else gets a chocolate but them and this makes it interesting as Twirl is such a popular chocolate everyone wants to have a bite out of it.