Sunday, February 26, 2023

Response to the client brief

 Demographics 

The audience are those who are interested in Cheeto crisp and Doritos and this is meant for catching the younger audience with the packaging design with the Cheetah and the Doritos flaming hot effect. Making sure that the audience is attracted to the advertising campaigns there will be items that will attract the younger audience or even the wider target audience. Having images or even text that will be appealing to the audience will be able to catch the eye of the audience or even the wider target audience and having a big audience means that the company will be able to sell more to make a bigger profit. The advantage of this advertising campaign especially for this audience is that Cheeto advertisements are usually on YouTube and on TV so this makes it easier for the audience to watch it or skip through it if they like. Making a print advert is also an advantage because you can place them around anywhere you like so in shops, supermarkets etc and this will get around to those who don’t even like crisps like these to see it. A disadvantage of this advert would be if they advertise it on the radio or put it in music apps and this is because not a lot of young people and teenagers listen to the radio and if an ad like that comes up while they are listening to music everyone will usually skip it to get back to listening, alongside that not a lot of people will be able to picture what it is that they are trying to sell.

Conventions 

Mostly all adverts will contain a slogan just like Cheetos “it’s not easy being cheesy”. I will need to include a logo or a slogan in my work so that the audience will remember it if they hear or see it anywhere. I will also need some actors for a voice over as well as acting out if needed in my work. There will be a voice over throughout the advert as well as having appropriate song/ music in the background and it will have the slogan or logo in different parts of the advert and there will be a big finale in the end of my advert with the slogan.

Industry requirements 

The campaign I will be producing and advert on will be Cadbury Chocolate, as this is a British company owned by Mondelez and is the world's 2nd confectionery brand. This company was manufactured in 1831 by John Cadbury as he decided to start producing on a commercial scale. https://www.cadbury.co.uk/our-story. An advantage of Cadbury chocolate brand is their unique taste and this has always been their selling point, alongside their high-quality ingredients to create their signature rich and creamy chocolate taste. https://www.studysmarter.co.uk/explanations/business-studies/business-case-studies/swot-analysis-of-cadbury/. The weakness with working in Cadbury is their limited product range even though customers enjoy their products the company could expand into making new products. One regulatory issue is that they will need to keep documents of people that work there and that they have been given permission to get involved. Making sure that their packaging and their slogan is their own is another important issue that will need to be looked at because if they are copying another brand they will be banned and shut down for stealing someone else’s idea and this also goes under copyright.

Mediums 

The mediums that I will be doing is a poster and a YouTube video. On the video I will have an interesting storyline to grab the audience's attention and to make sure that they remember it. For the poster I will have a range of images and phrases to create it very eye catching, I will use adventure with a bit of humour in the genre idea of my advertisement as this will keep them engaged and allow them to want to know more and buy the chocolate as it will make them have the urge to buy Cadbury chocolate product.

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