The way the Cheetos advert has consistently kept the message and the idea of the ad campaign is by keeping the same slogan " unleash your flamin hot" in their ads such as, posters, billboard, tv ad.
They have kept their consistent slogan which allows the viewers to understand that the advert is about the hot Cheetos crisps. This being consistent in the ad is very important as when people keep seeing it they will remember that they have seen this in print and in a video form of the advert as well as it being on billboards for everyone to see.
They have also maintained to keep the image of the crisp packet in each of the ads, as you can see in the video, they have a packet of Cheeto's along with the billboard advertisements. Keeping the images consistent will increase the general reach of the product and will allow people outside the target audience to be reached. This also allows the ad campaign to promote a specific lifestyle or trend and these crisps may become a trend to try if more people are viewing it everywhere.
The colour scheme for this advertisement has stayed the same as they have kept the colour scheme to more green, orange and red but as they have been doing a collab with Doritos they have kept the blue colour and packaging the same. They have kept it consistent so they can influence the consumers feelings and their thoughts about the product being advertised as consumers always tend to draw their attention to the colours rather than the words and images that have been kept on the advert. Having these consistent colours will allow the ad campaign to increase the attention to advertising and the influence of the product.
No comments:
Post a Comment