What is an advert?
An advert is a short clip that appears after every couple of minutes to just keep the audience engaged in what they are watching so this acts like they are trying to convey a message to the audience.
What is an advertising campaign?
An advertising campaign is a set of advertisements that is targeted at a particular audience group and the main goal for these advertisements is to increase conversions. The success of these depends on the choice of a channel, strategy and tactics.
Different mediums adverts can appear in:
- mobile advertisement
- video advertisement
- direct mail
- window display
- radio advertising
- print advertising.
- outdoor advertisement
What is the main purpose of an advert?
The main purpose of many adverts is to encourage repeat customers so once a customer makes a purchase marketers will often continue to show them advertisements to remind them about other sorts of products and services that they may enjoy, this works the same for tv shows once the show is getting close to the end an advert related to the show will appear and this can also happen at the end of the show too.
Here is a Starbucks advert and it shows a variety of people with different
jobs coming inside ordering their Starbucks. What makes this a good advert is
that it allows the audience to see that you can never be too busy to stop and
have a starbucks , this also shows the lady sitting down enjoying her coffee while
some of her friends decide to sit and join her , this shows that starbucks can
bring people closer and you can have a better day with their drinks or food as
it “starts with you” when you wake up.
